ASAP, understood literally, really means as soon as you possibly can. But somewhere along the way, we've forgotten this. Today, often when we read ASAP, written in all caps, we forget the actual meaning. We read it and think: FIRE. URGENT. NOW. DELETE.
Since it seems we no longer really understand the literal meaning of ASAP, what if we changed it?
What's the rush, really?
I don't know about you, but the rush and hectic of the traditional ASAP may very well have gotten me somewhere, but sometimes I question where and if it was really worth it.
PS - A great book about slow is In Praise of Slow by Carl Honore.